How Athletes Deal with Competitive Stress
If you’re an athlete, you’ve most likely felt the pressure that comes from competitive stress. You know the feeling. It’s a soul-crushing disap...
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6 Tips to Achieve Your Performance Goals
You’ve set performance goals this year, and you’re like a freight train on a track…nothing will hold you back from reaching them! But have you set...
Health and Performance Benefits of Creatine
Creatine is thought to improve strength, increase lean muscle mass, and help the muscles recover more quickly during exercise. This muscular boost may help athl...
Fuel Your Body for Optimal Performance
Fuel your body before you engage in exercise or athletics, and it will help you to achieve optimal performance. In fact, proper nutrition is a key to ensuring that y...
Sports Supplements: What's Safe, Effective and Legal?
Diet and training alone can only take an athlete so far. When they’ve hit that wall, they turn to nutritional supplements to “fine tune” their effo...
Boost Your Athletic Performance
As an athlete, your ultimate goal is to safely and smartly outperform your competitor. In an arena filled with steep competition, you need to gain every legal advant...
Top Training Trends for 2018
You’ll be quickly on the path to peak condition when you optimize your workout with 2018’s hottest fitness trends. In 2018, workouts go back to basics. D...
Don't Put Your Athletic Career on the Line
PurAthlete is an advocate for athletes. Because we care about you, we use the finest formulations, highest quality ingredients, and all our products are NSF Ce...
Lessons About Playing in the Dirt.
The grueling hills have given way to pavement! With the end drawing near, the last miles have seemed like an eternity. Turning the Corner by Emporia State University...
The Real Question: How Low "Should" You Go?
A big question for athletes attempting to achieve weight goals is determining their carbohydrate threshold. Body type, muscle structure, and natural metabolism all h...
Don't leave for the gym without it!
There’s nothing more frustrating than carefully planning to work in an hour at the gym only to open your workout bag and find you’re missing something es...
Do you really know what's in your fitness supplement?
Most of us think of nutritional fitness supplements as practically equivalent to medicines: After all, they can help us perform, heal, recover and promote our health...